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News
When Stakes Are High, Your Customers Need Human Empathy, Not Scripts
1+ week, 4+ day ago (909+ words) Empathy is too often considered a nice-to-have “soft” skill when hiring and training customer service professionals. But when your agents pick up the phone or join a chat, it’s because something has gone wrong for a customer. Offering them empathy…...
How Empathy Is Influencing Modern Business Practices
1+ week, 2+ day ago (658+ words) Kozlova's experience suggests that even highly technical industries are shaped by human relationships and communication. How Empathy Is Influencing Modern Business Practices Kathrin Kozlova on why emotional intelligence is becoming an increasingly important consideration in business. Kathrin Kozlova has spent…...
How Leaders Can Overcome Roadblocks to Creativity
3+ day, 36+ min ago (279+ words) Leaders need creativity to innovate, grow, and adapt to fast-paced changes in the business world spurred by rapidly evolving technologies such as AI. As scholars note, however, creativity embeds inherent tensions between introducing something radical and novel while also being…...
Caroline Ellison has joined Manifund
1+ day, 5+ hour ago (734+ words) Austin: I’m happy to announce that Caroline Ellison has accepted a role at Manifund, to develop our funding platform and research how to effectively direct philanthropic dollars. In fact, she started a work trial on July 13, which converted to a…...
Translation Is Not a Multicultural Marketing Strategy
22+ hour, 25+ min ago (797+ words) Imagine a company spends months developing a new marketing campaign. The audience is researched. The messaging is tested. The visuals are carefully selected. The media strategy is mapped out. Every word of the campaign is designed with a particular consumer…...
Strand marketer: When marketing budgets are getting Ozempic, credibility matters more
2+ day, 1+ hour ago (1265+ words) Speaking at Mumbrella Remade in a session, “The Trust Advantage”, leaders from Strand, Are Media, Better Homes and Gardens and Specsavers explored why premium content and human connection are critical to influencing consumer action. This post is sponsored by Are…...
The New Wave ~ Poison Gas Co
2+ day, 3+ hour ago (595+ words) Give us the elevator pitch – who are you and what do you do? Poison Gas Co is an evil corporation parading as a creative agency. We’re in the business of giving people the feels. Happy, sad, horny, hungry… we deal…...
Executive Personal Branding Platforms Worth the Seat | Partner content
2+ day, 4+ hour ago (714+ words) If you make a purchase after clicking on links within this article, Conley Media may earn a commission. The news and editorial departments had no role in the creation of this content. If your executives still look inconsistent across LinkedIn,…...
The Space Between What Exists and What Could Be Better: Bernice Chao’s Creative Process | LBBOnline
2+ day, 11+ hour ago (815+ words) Bernice Chao is chief creative officer, Americas at DEPT®, where she leads the agency’s creative vision across the region. Throughout her career, she has helped brands including Google, HBO, and Panda Express connect with audiences through work rooted in creativity,…...
Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba
2+ day, 7+ hour ago (305+ words) What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special episode of Marketing Vanguard, host Jenny Rooney spotlights the launch of ADWEEK’s Agencies…...